Zendaya and On Expand Collaboration With New Apparel and Footwear Collection

The partnership between Zendaya and On enters a new phase as they introduce a new apparel and footwear collection. The Zendaya On collection will arrive through a worldwide release on April 16. The actress takes a stronger creative role in this project.

She works with On to shape designs that combine performance wear and modern style. The collection builds on earlier campaigns and sneaker work. It also reflects her growing influence in fashion design.

A Creative Vision Beyond Footwear

The upcoming collection marks the first full apparel line co-created by Zendaya with On. It includes seven women’s pieces designed for comfort, movement, and style. The line includes ribbed tank tops, fitted T-shirts, half zip anoraks, coach style jackets, parachute pants, drawstring midi skirts, and Bermuda shorts.

The footwear line features a new version of the Cloudnova Moon silhouette. Zendaya works with stylist Law Roach during the design process.

To build anticipation, On introduces the collection through a short film titled Shape of Dreams directed by Spike Jonze. The story takes place in an imagined space called The Dream Lab. Materials and silhouettes change throughout the film. This idea shows how the clothing adapts to movement and daily life. Photographer Sean Thomas also creates still life images that support the campaign.

Zendaya describes the work as focused on ease and versatility. She says the goal centers on clothing that moves across daily moments with comfort and confidence. She credits Spike Jonze for helping turn her ideas into a visual story.

On leadership presents the collection as a major step in its expansion into apparel. Chief marketing officer Alex Griffin highlights the mix of Zendaya’s direction and On performance design. He explains that collaboration shapes products that balance style and function.

On started in 2010. The company grows its presence in sportswear. It became a public company in 2021. Footwear remains its strongest area. Apparel sales continue to rise as more customers discover the brand through clothing. Executives say apparel plays a key role in future growth.

Zendaya began working with On in 2024. She first appeared in campaigns and helped design the Cloudzone Moon sneaker. This new collection expands her role within the brand’s creative work.

The collection will sell through On website, flagship stores, and selected retailers. The release marks a key moment for fashion, sportswear, and celebrity design collaboration.

The design team focuses on versatility in each piece. They test fabrics for stretch, breathability, and durability. They aim to support movement during workouts and everyday routines. Each item fits into layered outfits for different settings. The collection targets women who want functional clothing with a modern look.